History
Verometrics LLC is new company with an old pedigree. It was founded January 1, 2014 by merging two market research companies: The
Field Company, and Essential Surveys.
The Field Company was founded in 1979 by Harry Field to provide marketing services, but quickly evolved into a research company.
For over 30 years, The Field Company has conducted telephone surveys for a wide range of organizations across the US with a
concentration on Trade Associations and companies in the Forest Products industry. On January 1, 2014, Harry Field retired and
sold the company to Brad Rucker.
Essential Surveys, was founded in 2005 by Brad Rucker. Work has included research for government and other public sector
organizations, and surveys for tribal casinos. Prior to founding Essential Surveys, Brad was co-owner of ARCACO Market Research.
Brad Rucker
Brad began working in market research in 1978, while in graduate school. After moving to Seattle in 1980 he worked for several research
firms in the Seattle area. In 1987, Brad, along with business partner Kaye Kilgour, founded ARCACO Market Research, a boutique research
company that provided surveys and mystery shops to credit unions and regional banks. The emphasis at ARCACO was helping clients improve
service quality. After ARCACO closed in 1999, Brad worked in transportation planning and for a software startup. In 2005, he returned
to the research business founding Essential Surveys. In 2008, Brad was tapped to manage a telework pilot project funded by the Washington
State Legislature - the primary output being an online Telework Toolkit for individuals and organizations wanting to explore or
implement telework: TeleworkToolkit.Com. The pilot project and toolkit
received the 2009 PSRC VISION 2040 Award for promoting a livable region by helping implement VISION 2040, the region's growth
managment, economic, and transportation stragegy. From 2010 through 2014, n addition to his work with Essential Surveys,
Brad has been under contract to The Field Company managing research projects for Trade Associations. In January 2014, Brad acquired The Field
Company and merged it with Essential Surveys to create Verometrics.
Over the years, Brad has worked for a diverse range of clients in both the for-profit and not-for-profit sectors and acquired a
depth of real-world knowledge about how to make research meaningful to clients.